Tuesday, January 5, 2010

Listen to Songs Right from Google Search Field!

Have you ever wanted to use Google search a bit more effectively? Here are 7 things you can do directly in the Google search field:

1) Perform Calculations: To figure out what 15 percent off that $78 shirt amounts to, just enter "78 x .15" into the search field, click "Search", and the answer will show up at the top of the results page. No clicking on a second link required.
2) Convert Measurements: How many cups equal a liter? Simply type "cups in liter". You can also find out currency conversions ("15 dollars in euros").
3) Track Flights: Find out if your flight is on time by entering your airline and flight number.
4) Locate Packages: Hunt down an MIA delivery by entering "track" plus the tracking number for a direct link to the status page.
5) Look up Addresses: Type in a person's home phone number and, if she is listed, Google will turn up the mailing address.
6) Find Movie Showtimes: Type "movies" plus your city or ZIP code to see theaters and showtimes for the next three days.
7) Listen to Songs: Thanks to a Google partnership with music site lala.com, you can type the title of a song and its artist and a playable file will appear at the top of the results page.

Tuesday, December 29, 2009

Addicted to Cute.

"America has been flooded by a tsunami of cute - we're drowning in puppies and kittens and bunnies and cupcakes - that is transforming marketing (the GEICO Gecko), automobiles (the Smart car), and movies (Up!). But is the world bound to sour on all this sweetness?" Must read article from Vanity Fair: http://tinyurl.com/yc83clr

Wednesday, December 9, 2009

Social Media ROI: Socialnomics

Social Media ROI? Can you achieve ROI in this new medium? Here is a video that says you can. For more information on specific ROI programs or tactics, don't hesitate to contact me.

Tuesday, December 8, 2009

Why Social Media

Why Social Media? Why get on the bandwagon of this 'buzz' train? Many are talking about it - but is it the right fit for you? Social Media Marketing (SMM) can provide many things to any company of any size. Before you engage in any Social Media program (or try to fix a unresponsive program) ensure that you map out very specific objectives of what you are trying to accomplish and exactly what your SM program is intended to accomplish for your company. Just getting out there with a Facebook page, Twitter account, or Blog will not bring you the sales leads you are after.

Some items Social Media can accomplish for you:
* Social Media is a customer service tool available on networks your customers now visit.
* Social Media can drive product innovation by providing market research.
* Social Media helps humanize a corporation one conversation at a time.
* Social Media builds "stickier" relationships with customers who then turn into virtual ambassadors for a company's brand -- assuming your products are worth talking about in the first place!
* Social Media provides search engine optimization benefits which drive prospects into your sales and marketing funnel on your site.
* Marketing efficiencies when customers help each other because customer trust each other more than anyone else.

Wednesday, December 2, 2009

reBlog from babyfruit.typepad.com: aliza sherman rants and raves

I found this fascinating quote today:



I'm warning you now. I'm on a rant. Just got wind a few days ago that there is a new certification program for Social Media Specialists. For the LOW LOW PRICE ofbabyfruit.typepad.com, aliza sherman rants and raves, Nov 2009



You should read the whole article.